Michael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing it because there is no legal obligation to ...
Like many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models ...
topMichael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply...
topLike many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models
topI never got to see models that looked like myself," said Musandu, who was born in Zimbabwe, raised in South Africa, and studied computer science and AI in the Netherlands, where he is currently based
topLike many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models. "We launched by solving a massive problem, which is people of color feeling underrepresented while shopping online.
topLike many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models. "We launched by solving a massive problem, which is people of color feeling underrepresented while shopping online
topI never got to see models that looked like myself," said Musandu, who was born in Zimbabwe, raised in South Africa, and studied computer science and AI in the Netherlands, where he is currently based.
topI never got to see models that looked like myself," said Musandu, who was born in Zimbabwe, raised in South Africa, and studied computer science and AI in the Netherlands, where he is currently based.
topLike many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models. "We launched by solving a massive problem, which is people of color feeling underrepresented while shopping online
top... Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing it because there is no legal obligation to.
topI never got to see models that looked like myself," said Musandu, who was born in Zimbabwe, raised in South Africa, and studied computer science and AI in the Netherlands, where he is currently based.
topMichael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing it because there is no legal obligation...
topMichael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing...
top... said that it would create AI "twins" of 30 real-life models, with the intention of using them in advertising campaigns and social media posts. As part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with brands (including H&M's competitors) and, in that sense, be in more than one place at once
topAs part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with brands (including H&M's competitors) and, in that sense, be in more than one place at once
topIn March, H&M said that it would create AI "twins" of 30 real-life models, with the intention of using them in advertising campaigns and social media posts. As part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with brands (including H&M's competitors) and, in that sense, be in more...
topAs part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with brands (including H&M's competitors) and, in that sense, be in more than one place at once.
topIn March, H&M said that it would create AI "twins" of 30 real-life models, with the intention of using them in advertising campaigns and social media posts. As part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with brands (including H&M's competitors) and, in that...
topAs part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with brands (including H&M's competitors) and, in that sense, be in more than one place at once.
topIn March, H&M said that it would create AI "twins" of 30 real-life models, with the intention of using them in advertising campaigns and social media posts. As part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with brands (including H&M's competitors) and,...
topMichael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing it because there is no legal obligation to
top. Still, the further use of AI in fashion is just another potential risk for models, who have historically lacked protection in the workplace and across the sector
top... and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing it because there is no legal obligation to.
topIt's what the New York State Fashion Workers Act, which took effect in June, seeks to do (the new law, co-sponsored by Ziff's Model Alliance, regulates model management companies, provides complaint procedures and sets up penalties for violations)
top... New York State Fashion Workers Act, which took effect in June, seeks to do (the new law, co-sponsored by Ziff's Model Alliance, regulates model management companies, provides complaint procedures and sets up penalties for violations).
topClothes like T-shirts, shorts, coats and dresses would be photographed and transposed onto an online model. There was no human involved.". . . The use of AI models allows companies "to create images at scale very quickly," said Ferris
top. Still, the further use of AI in fashion is just another potential risk for models, who have historically lacked protection in the workplace and across the sector. It's what the New York State Fashion Workers Act, which took effect in June, seeks to do (the new law,...
top"There is no brand that we work with that is scaling down on traditional photography." Musandu added that it would be impossible to entirely replace real-life models, who "can create genuine connection with consumers."
top"There is no brand that we work with that is scaling down on traditional photography." Musandu added that it would be impossible to entirely replace real-life models, who "can create genuine connection with consumers.".
top... brand that we work with that is scaling down on traditional photography." Musandu added that it would be impossible to entirely replace real-life models, who "can create genuine connection with consumers.".
topMichael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize,...
topSara Ziff, founder and executive director of The Model Alliance. . As diversity in fashion continues to be a priority, brands are still shooting with real models but using AI to increase their output, said Musandu.
topSara Ziff, founder and executive director of The Model Alliance. . As diversity in fashion continues to be a priority, brands are still shooting with real models but using AI to increase their output, said Musandu.
top. Still, the further use of AI in fashion is just another potential risk for models, who have historically lacked protection in the workplace and across the sector.
topSara Ziff, founder and executive director of The Model Alliance. . As diversity in fashion continues to be a priority, brands are still shooting with real models but using AI to increase their output, said Musandu
top. Still, the further use of AI in fashion is just another potential risk for models, who have historically lacked protection in the workplace and across the sector
topThe use of AI models allows companies "to create images at scale very quickly," said Ferris. It's indicative of the rapid growth and globalization of the fashion industry, which has created tremendous ethical and environmental problems.
topValentina Gonzalez and Andreea Petrescu, the 25-year-old co-founders of Seraphinne Vallora, believe the outrage behind the Guess campaign is misplaced.
topOthers feared the move would also negatively impact the livelihoods of photographers, makeup artists and other creatives traditionally involved in creating a campaign.. . In an October 2024 interview with Bloomberg, Mango's CEO Toni Ruiz justified the use of AI models, saying that...
topOthers feared the move would also negatively impact the livelihoods of photographers, makeup artists and other creatives traditionally involved in creating a campaign.. . In an October 2024 interview with Bloomberg, Mango's CEO Toni Ruiz justified the use of AI models, saying that advertising could be created more...
topValentina Gonzalez and Andreea Petrescu, the 25-year-old co-founders of Seraphinne Vallora, believe the outrage behind the Guess campaign is misplaced.
topGuess is not the only brand to have used AI models. Last July, Mango introduced its first AI-generated campaign to promote clothing for teenage girls.
topGuess is not the only brand to have used AI models. Last July, Mango introduced its first AI-generated campaign to promote clothing for teenage girls
topOthers feared the move would also negatively impact the livelihoods of photographers, makeup artists and other creatives traditionally involved in creating a campaign.. . In an October 2024 interview with Bloomberg, Mango's CEO Toni Ruiz justified the use of AI models, saying that advertising could be created more quickly
topValentina Gonzalez and Andreea Petrescu, the 25-year-old co-founders of Seraphinne Vallora, believe the outrage behind the Guess campaign is misplaced
topGuess is not the only brand to have used AI models. Last July, Mango introduced its first AI-generated campaign to promote clothing for teenage girls.
topIn an October 2024 interview with Bloomberg, Mango's CEO Toni Ruiz justified the use of AI models, saying that advertising could be created more quickly.
topSara Ziff, founder and executive director of The Model Alliance. . As diversity in fashion continues to be a priority, brands are still shooting with real models but using AI to increase their output, said Musandu. "There is no brand that we work with that is scaling down on traditional photography." Musandu added that it would be impossible...
topAs part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with brands (including H&M's competitors) and, in that sense, be in more than one place at once
top"There is no brand that we work with that is scaling down on traditional photography." Musandu added that it would be impossible to entirely replace real-life models, who "can create genuine connection with consumers.".
topSara Ziff, founder and executive director of The Model Alliance. . As diversity in fashion continues to be a priority, brands are still shooting with real models but using AI to increase their output, said Musandu
topIn an October 2024 interview with Bloomberg, Mango's CEO Toni Ruiz justified the use of AI models, saying that advertising could be created more quickly. "It's about faster content creation," he said
topSara Ziff, founder and executive director of The Model Alliance. . As diversity in fashion continues to be a priority, brands are still shooting with real models but using AI to increase their output, said Musandu
topBoth ended up being featured in Guess'ads, which appeared in Vogue and other magazines, Gonzalez said (though it was only Vivienne who went viral).. . To create the campaign, Seraphinne Vallora employed a real model, who, over the course of a week, was photographed...
topNo," she concluded.. . Michael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing it because there is no legal obligation...
topBut does it feel premium. No," she concluded.. . Michael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing...
topThe recent sale of Musandu's company Lalaland.ai to digital design firm Browzwear is a testament to the growing opportunities in the space, he said
topBut does it feel premium. No," she concluded.. . Michael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes...
topThe recent sale of Musandu's company Lalaland.ai to digital design firm Browzwear is a testament to the growing opportunities in the space, he said.
topBut does it feel premium. No," she concluded.. . Michael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that...
topMichael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes are simply not disclosing it because there is no legal obligation to
topLike many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models.
top... recent sale of Musandu's company Lalaland.ai to digital design firm Browzwear is a testament to the growing opportunities in the space, he said. Like many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models.
topAs architecture graduates, both Petrescu and Gonzalez were well versed in photography, drawing and digital media, so they turned to AI to create a model that would tout their products online
topThe recent sale of Musandu's company Lalaland.ai to digital design firm Browzwear is a testament to the growing opportunities in the space, he said. Like many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models
topAs architecture graduates, both Petrescu and Gonzalez were well versed in photography, drawing and digital media, so they turned to AI to create a model that would tout their products online.
topDigital avatars such as Lil Miquela and Shudu have large followings on social media and wear clothing from luxury brands like Prada, Dior and Calvin Klein. Neither digital model is Caucasian, and both have at least one white creator (Shudu was created by British visual artist Cameron-James Wilson...
topBoth ended up being featured in Guess'ads, which appeared in Vogue and other magazines, Gonzalez said (though it was only Vivienne who went viral).. . To create the campaign, Seraphinne Vallora employed a real model, who, over the course of a week, was photographed in the studio wearing Guess clothing
topBoth ended up being featured in Guess'ads, which appeared in Vogue and other magazines, Gonzalez said (though it was only Vivienne who went viral).. . To create the campaign, Seraphinne Vallora employed a real model, who, over the course of a week, was photographed in the studio wearing Guess clothing
topAsked why brands wouldn't simply use a real model in their ads, Petrescu argued that AI gave clients greater choice and efficiency, by requiring less time and smaller budgets to execute than a typical marketing campaign
topAsked why brands wouldn't simply use a real model in their ads, Petrescu argued that AI gave clients greater choice and efficiency, by requiring less time and smaller budgets to execute than a typical marketing campaign.
topTo create the campaign, Seraphinne Vallora employed a real model, who, over the course of a week, was photographed in the studio wearing Guess clothing.
topAsked why brands wouldn't simply use a real model in their ads, Petrescu argued that AI gave clients greater choice and efficiency, by requiring less time and smaller budgets to execute than a typical marketing campaign
topAsked why brands wouldn't simply use a real model in their ads, Petrescu argued that AI gave clients greater choice and efficiency, by requiring less time and smaller budgets to execute than a typical marketing campaign
topAsked why brands wouldn't simply use a real model in their ads, Petrescu argued that AI gave clients greater choice and efficiency, by requiring less time and smaller budgets to execute than a typical marketing campaign
top. Asked why brands wouldn't simply use a real model in their ads, Petrescu argued that AI gave clients greater choice and efficiency, by requiring less time and smaller budgets to execute than a typical marketing campaign
topDigital avatars such as Lil Miquela and Shudu have large followings on social media and wear clothing from luxury brands like Prada, Dior and Calvin Klein. Neither digital model is Caucasian, and both have at least one white creator (Shudu was created by British visual artist Cameron-James Wilson and Miquela by Los Angeles-based creatives Trevor McFedries and Sara DeCou)
topMichael Musandu, the CEO and founder of digital model studio Lalaland.ai, which partnered with Levi's to create its AI models, said that the use of AI models in fashion is already more widespread than many realize, and that brands of all sizes...
topBut we didn't have budgets at the time to hire real people to be the face of our brand, so we tried to make our own model.". . As architecture graduates, both Petrescu and Gonzalez were well versed in photography, drawing and digital media, so they turned to AI to create a model that would tout their products online
topIn March, H&M said that it would create AI "twins" of 30 real-life models, with the intention of using them in advertising campaigns and social media posts. As part of the agreement, each model would own the rights to their twin, meaning they can book multiple photoshoots with...
topDigital avatars such as Lil Miquela and Shudu have large followings on social media and wear clothing from luxury brands like Prada, Dior and Calvin Klein. Neither digital model is Caucasian, and both have at least one white creator (Shudu was created by British visual artist Cameron-James Wilson and Miquela by Los Angeles-based...
topWhile the garments shown were real and available to purchase, the model was entirely AI generated. In March 2023, Levi's said that it would begin testing AI-generated models to ensure more diverse body types and skin tones in its marketing
topSeveral people have since called for a boycott against Guess and Vogue. Guess did not respond to CNN's request for comment. While the Guess campaign was a commercial decision, it would have still required internal approval at Vogue to be printed
topValentina Gonzalez and Andreea Petrescu, the 25-year-old co-founders of Seraphinne Vallora, believe the outrage behind the Guess campaign is misplaced. Speaking to CNN on a video call, Petrescu explained that "people think these images just came to be by AI, which is not true
topValentina Gonzalez and Andreea Petrescu, the 25-year-old co-founders of Seraphinne Vallora, believe the outrage behind the Guess campaign is misplaced. Speaking to CNN on a video call, Petrescu explained that "people think these images just came to be by AI, which is not true
topValentina Gonzalez and Andreea Petrescu, the 25-year-old co-founders of Seraphinne Vallora, believe the outrage behind the Guess campaign is misplaced. Speaking to CNN on a video call, Petrescu explained that "people think these images just came to be by AI, which is not true.
topYet, in small print on the page, it is revealed that the model was created using artificial intelligence. The campaign was developed by Seraphinne Vallora, a London-based AI-driven marketing agency, whose work has also been featured in titles including Elle, The Wall Street Journal and Harper's Bazaar
topYet, in small print on the page, it is revealed that the model was created using artificial intelligence. The campaign was developed by Seraphinne Vallora, a London-based AI-driven marketing agency, whose work has also been featured in titles including Elle, The Wall Street Journal and Harper's Bazaar
topYet, in small print on the page, it is revealed that the model was created using artificial intelligence. The campaign was developed by Seraphinne Vallora, a London-based AI-driven marketing agency, whose work has also been featured in titles including Elle, The Wall Street Journal and Harper's Bazaar
topValentina Gonzalez and Andreea Petrescu, the 25-year-old co-founders of Seraphinne Vallora, believe the outrage behind the Guess campaign is misplaced. Speaking to CNN on a video call, Petrescu explained that "people think these images just came to be by AI, which...
topAsked why brands wouldn't simply use a real model in their ads, Petrescu argued that AI gave clients greater choice and efficiency, by requiring less time and smaller budgets to execute than a typical marketing campaign.. . . Seraphinne Vallora was initially founded as a jewelry label before pivoting into providing AI-led marketing services, Petrescu explained
topGuess is not the only brand to have used AI models. Last July, Mango introduced its first AI-generated campaign to promote clothing for teenage girls. In one image, a young woman is wearing a colorful co-ord set.
topAsked why brands wouldn't simply use a real model in their ads, Petrescu argued that AI gave clients greater choice and efficiency, by requiring less time and smaller budgets to execute than a typical marketing campaign.
topRecalling her previous experience working for an online luxury retailer, Lara Ferris - now strategy director of Spring Studios, a global creative agency with clients such as Louis Vuitton, Tom Ford and Est e Lauder - said: "Ten years ago, they tried to shoot products at volume
topYet, in small print on the page, it is revealed that the model was created using artificial intelligence. The campaign was developed by Seraphinne Vallora, a London-based AI-driven marketing agency, whose work has also been featured in titles including Elle, The Wall Street Journal and Harper's Bazaar
topRecalling her previous experience working for an online luxury retailer, Lara Ferris - now strategy director of Spring Studios, a global creative agency with clients such as Louis Vuitton, Tom Ford and Est e Lauder - said: "Ten years ago, they tried to shoot products at volume
top... Lara Ferris - now strategy director of Spring Studios, a global creative agency with clients such as Louis Vuitton, Tom Ford and Est e Lauder - said: "Ten years ago, they tried to shoot products at volume.
topLike many AI model creators, Musandu insists his work is supplementary and not intended to replace real-life models. "We launched by solving a massive problem, which is people of color feeling underrepresented while shopping online
top"There is no brand that we work with that is scaling down on traditional photography." Musandu added that it would be impossible to entirely replace real-life models, who "can create genuine connection with consumers."
topThe rise of AI models is not worlds apart from virtual influencers, who are already overlapping with real-life ones. Digital avatars such as Lil Miquela and Shudu have large followings on social media and wear clothing from luxury brands like Prada, Dior and Calvin Klein
topSome luxury brands have experimented with technology to create digital doubles. In 2021, Dior created a digital version of real-life ambassador Angelababy (who has been dubbed the "Kim Kardashian of China" due to her prolific appearances and extravagant lifestyle)...
topSome luxury brands have experimented with technology to create digital doubles. In 2021, Dior created a digital version of real-life ambassador Angelababy (who has been dubbed the "Kim Kardashian of China" due to her prolific appearances and extravagant...
top... created a digital version of real-life ambassador Angelababy (who has been dubbed the "Kim Kardashian of China" due to her prolific appearances and extravagant lifestyle) to virtually attend its fashion show in Shanghai.
topIn 2021, Dior created a digital version of real-life ambassador Angelababy (who has been dubbed the "Kim Kardashian of China" due to her prolific appearances and extravagant lifestyle) to virtually attend its fashion show in Shanghai.
topSome luxury brands have experimented with technology to create digital doubles. In 2021, Dior created a digital version of real-life ambassador Angelababy (who has been dubbed the "Kim Kardashian of China" due to her prolific appearances...
topSome luxury brands have experimented with technology to create digital doubles. In 2021, Dior created a digital version of real-life ambassador Angelababy (who has been dubbed the "Kim Kardashian of China" due to her prolific appearances and extravagant lifestyle) to virtually attend...
topIn 2021, Dior created a digital version of real-life ambassador Angelababy (who has been dubbed the "Kim Kardashian of China" due to her prolific appearances and extravagant lifestyle) to virtually attend its fashion show in Shanghai
top... with that is scaling down on traditional photography." Musandu added that it would be impossible to entirely replace real-life models, who "can create genuine connection with consumers.". . . Spring Studios'Ferris agrees, noting that the most successful models and online influencers today, such as Julia Fox, Gabbriette and Olivia Neill, are not traditional in that they are not "statuesque...
top... active online and engaged with their communities." While it will become "increasingly difficult" to tell an AI model apart from a real-life person online, Ferris argued that the latter's personalities will set them apart and become an even greater asset.