Knowledge Diagram Navigation:

Spatial co-ordinations are initially random, and will automatically re-arrange to minimize complexity based on distance between relationships. Mouse down and drag to pan. Right click on the strategic diagram toggles between motion and stationary. Hover over abstract node (orange) to view abstractions. Hover over leaf node to view corresponding narrative. Left click on the leaf node expands the narrative to view full text.

Narrative Analysis - Report

Key Focus

Some surveys show that Americans are tipping less, while being asked to do so in more places. Tip fatigue is a problem for both Domino's delivery drivers, who make a meaningful portion of their income from tips, and Domino's business model ...

Domino's thinks it has the answer. . Americans are being asked to tip on digital screens for everything from a cup of coffee to self-checkout at grocery stores, and many are frustrated with the new tipping culture ...

"At Domino's, we know there's a lot of pressure to tip these days," a narrator says in a cheeky new commercial showing people being asked to tip at the grocery store, gym and even a wedding. ...

Domino's ad campaign is a way for the company to "encourage people to tip more rather than pay their workers an actual minimum wage with tips on top," she said. ...

No momentum supporting factor found

Challenge supporting factors

(wage,campaign,earnings)

(wage,earnings)

(wage,workers,earnings)

(workers,campaign,earnings)

(workers,earnings)

Work-in-progress supporting factors

(tip,grocery)

(tip,americans,model)

(tip,model)

(tip,americans,income)

(tip,income)

(tip,americans,drivers)

(tip,americans,digital)

(wage,campaign,workers,tip)

(workers,campaign,tip)

(wage,campaign,saru_jayaraman)

Time Period	Challenge	Momentum	WIP
Report	11.27	0.00	88.74

High Level Abstraction (HLA) combined

High Level Abstraction (HLA)	Report
(1) (tip,grocery)	100.00
(2) (tip,americans,model)	99.16
(3) (tip,model)	97.48
(4) (tip,americans,income)	96.64
(5) (tip,income)	94.96
(6) (tip,americans,drivers)	94.12
(7) (tip,americans,digital)	93.28
(8) (tip,workers)	92.44
(9) (tip,wage)	91.60
(10) (tip,societal)	89.92
(11) (tip,minister)	89.08
(12) (wage,campaign,tip)	88.24
(13) (wage,campaign,workers,tip)	83.19
(14) (workers,campaign,tip)	78.15
(15) (wage,campaign,saru_jayaraman)	76.47
(16) (wage,campaign,workers,saru_jayaraman)	71.43
(17) (wage,saru_jayaraman)	68.07
(18) (wage,workers,saru_jayaraman)	65.55
(19) (workers,campaign,saru_jayaraman)	63.03
(20) (workers,saru_jayaraman)	61.34
(21) (wage,campaign,president)	60.50
(22) (wage,campaign,workers,president)	55.46
(23) (wage,president)	52.10
(24) (wage,workers,president)	49.58
(25) (workers,campaign,president)	47.06
(26) (workers,president)	45.38
(27) (wage,campaign,paying)	44.54
(28) (wage,campaign,workers,paying)	39.50
(29) (wage,workers,paying)	35.29
(30) (workers,campaign,paying)	32.77
(31) (workers,paying)	31.09
(32) (wage,campaign,one_fair_wage)	30.25
(33) (wage,campaign,workers,one_fair_wage)	25.21
(34) (wage,one_fair_wage)	21.85
(35) (wage,workers,one_fair_wage)	19.33
(36) (workers,campaign,one_fair_wage)	16.81
(37) (workers,one_fair_wage)	15.13
(38) (wage,campaign,workers,company)	14.29
(39) (wage,campaign,earnings)	13.45
(40) (wage,earnings)	10.08
(41) (wage,workers,earnings)	7.56
(42) (workers,campaign,earnings)	5.88
(43) (workers,earnings)	4.20
(44) (wage,workers,tip)	2.52
(45) (wage,paying)	1.68

Supporting narratives:

Please refer to knowledge diagram for a complete set of supporting narratives.

challenge - Back to HLA

But the Domino's driver said they were "grateful" Domino's promotional campaign exists, and were fearful hours would be cut or earnings would go down if Domino's raised wages. ...
High Level Abstractions:

(workers,earnings)
(wage,campaign,earnings)
(workers,campaign,earnings)
(wage,earnings)
(wage,workers,earnings)
Inferred entity relationships (5)
(earnings,wage,workers) [inferred]
(campaign,earnings,wage) [inferred]
(earnings,workers) [inferred]
(campaign,earnings,workers) [inferred]
(earnings,wage) [inferred]

WIP - Back to HLA

"At Domino's, we know there's a lot of pressure to tip these days," a narrator says in a cheeky new commercial showing people being asked to tip at the grocery store, gym and even a wedding. ...
High Level Abstractions:

(tip,grocery)

WIP - Back to HLA

Tip fatigue is a problem for both Domino's delivery drivers, who make a meaningful portion of their income from tips, and Domino's business model. ...
High Level Abstractions:

(tip,americans,model)
(tip,americans,income)
(tip,model)
(tip,income)
Inferred entity relationships (2)
(model,tip) [inferred]
(income,tip) [inferred]

WIP - Back to HLA

Some surveys show that Americans are tipping less, while being asked to do so in more places. Tip fatigue is a problem for both Domino's delivery drivers, who make a meaningful portion of their income from tips, and Domino's business model ...
High Level Abstractions:

(tip,americans,drivers)

WIP - Back to HLA

Domino's thinks it has the answer. . Americans are being asked to tip on digital screens for everything from a cup of coffee to self-checkout at grocery stores, and many are frustrated with the new tipping culture ...
High Level Abstractions:

(tip,americans,digital)

WIP - Back to HLA

Domino's ad campaign is a way for the company to "encourage people to tip more rather than pay their workers an actual minimum wage with tips on top," she said. ...
High Level Abstractions:

(tip,workers)
(tip,wage)
(wage,workers,tip)
Inferred entity relationships (2)
(tip,wage) [inferred]
(tip,wage,workers) [inferred]

WIP - Back to HLA

"When ads connect with consumers on a meaningful societal issue in a humorous way (the minister asking for a tip at the end of a wedding is clever), they can have a better chance of breaking through," she said ...
High Level Abstractions:

(tip,minister)
(tip,societal)

WIP - Back to HLA

Domino's ad campaign is a way for the company to "encourage people to tip more rather than pay their workers an actual minimum wage with tips on top," she said ...
High Level Abstractions:

(wage,campaign,tip)
(wage,campaign,workers,tip)
(wage,campaign,workers,company)
(workers,campaign,tip)
Inferred entity relationships (6)
(campaign,tip,wage,workers) [inferred]
(campaign,tip,wage) [inferred]
(tip,workers) [inferred]
(campaign,tip,workers) [inferred]
(tip,wage) [inferred]
(tip,wage,workers) [inferred]

WIP - Back to HLA

But Saru Jayaraman, the president of advocacy group One Fair Wage, sees Domino's campaign as a way for Domino's to avoid paying its workers a traditional wage and shift the bulk of their pay to customers in the form of tips ...
High Level Abstractions:

(workers,saru_jayaraman)
(wage,campaign,workers,one_fair_wage)
(wage,campaign,paying)
(wage,campaign,president)
(workers,president)
(wage,workers,one_fair_wage)
(wage,workers,paying)
(wage,workers,saru_jayaraman)
(wage,workers,president)
(wage,campaign,one_fair_wage)
(wage,campaign,workers,saru_jayaraman)
(wage,campaign,workers,paying)
(workers,one_fair_wage)
(workers,campaign,president)
(wage,campaign,saru_jayaraman)
(workers,campaign,one_fair_wage)
(workers,campaign,saru_jayaraman)
(workers,campaign,paying)
(wage,campaign,workers,president)
(workers,paying)
Inferred entity relationships (24)
(saru_jayaraman,workers) [inferred]
(campaign,president,wage) [inferred]
(president,workers) [inferred]
(paying,wage,workers) [inferred]
(campaign,president,wage,workers) [inferred]
(campaign,one_fair_wage,wage,workers) [inferred]
(saru_jayaraman,wage) [inferred]
(one_fair_wage,wage) [inferred]
(campaign,paying,wage,workers) [inferred]
(campaign,one_fair_wage,wage) [inferred]
(one_fair_wage,workers) [inferred]
(president,wage) [inferred]
(paying,wage) [inferred]
(campaign,paying,workers) [inferred]
(campaign,saru_jayaraman,workers) [inferred]
(president,wage,workers) [inferred]
(campaign,saru_jayaraman,wage) [inferred]
(one_fair_wage,wage,workers) [inferred]
(saru_jayaraman,wage,workers) [inferred]
(campaign,saru_jayaraman,wage,workers) [inferred]
(campaign,paying,wage) [inferred]
(campaign,one_fair_wage,workers) [inferred]
(paying,workers) [inferred]
(campaign,president,workers) [inferred]

WIP - Back to HLA

But Saru Jayaraman, the president of advocacy group One Fair Wage, sees Domino's campaign as a way for Domino's to avoid paying its workers a traditional wage and shift the bulk of their pay to customers in the form of tips. ...
High Level Abstractions:

(wage,president)
(wage,saru_jayaraman)
(wage,one_fair_wage)
(wage,paying)
Inferred entity relationships (4)
(one_fair_wage,wage,workers) [inferred]
(saru_jayaraman,wage,workers) [inferred]
(paying,wage,workers) [inferred]
(president,wage,workers) [inferred]

Semantics Relevance

Americans have tipping fatigue. Domino's thinks it has the answer