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Spatial co-ordinations are initially random, and will automatically re-arrange to minimize complexity based on distance between relationships. Mouse down and drag to pan. Right click on the strategic diagram toggles between motion and stationary. Hover over abstract node (orange) to view abstractions. Hover over leaf node to view corresponding narrative. Left click on the leaf node expands the narrative to view full text.

Narrative Analysis - Report

Key Focus

In 2022, Floratorium took down an installation at Bar Americano in Greenpoint, Brooklyn, after the Department of Buildings sent the restaurant a notice saying the flowers were a fire hazard, said Steve K mmerer, a managing partner. ...

(The typical monthly floral budget for a fine-dining restaurant is about $5,000, Ms. Keogh said.). . Demand is so high that Mr. Franqui recently opened a Miami office to supplement his warehouse in Wood-Ridge, N.J ...

Franqui's company, Floratorium, in 2020 to cover the scaffolding outside the luxe Manhattan seafood restaurant Marea in blue-and-white cascades of fake hydrangeas. ...

Momentum supporting factors

(restaurant,soho,strolled)

(restaurant,hydrangeas,shed)

(restaurant,soho,shed)

(restaurant,hydrangeas,rosemary)

(restaurant,soho,rosemary)

(restaurant,soho,lola_taverna)

(restaurant,soho,logs)

(restaurant,soho,lavender)

(restaurant,floral,tipoffs)

(restaurant,floral,tammie_teclemariam)

(restaurant,floral,new_york)

(restaurant,floral,fake-ivy)

(restaurant,floral,entryways)

(franqui,wisteria,start)

(franqui,maman,soho)

Challenge supporting factors

(franqui,wisteria,new_york)

Work-in-progress supporting factors

(restaurant,franqui)

(floratorium,seafood)

(restaurant,floratorium,seafood)

(floratorium,mmerer)

(restaurant,floratorium,mmerer)

(floratorium,marea)

(restaurant,floratorium,marea)

(restaurant,floratorium,manhattan)

(restaurant,floratorium,hydrangeas)

(restaurant,floratorium,hazard)

(restaurant,floratorium,greenpoint)

(restaurant,hydrangeas,maman)

(restaurant,maman)

(restaurant,soho,maman)

(restaurant,hydrangeas,soho)

Time Period	Challenge	Momentum	WIP
Report	1.03	34.02	64.95

High Level Abstraction (HLA) combined

High Level Abstraction (HLA)	Report
(1) (restaurant,franqui)	100.00
(2) (floratorium,seafood)	98.53
(3) (restaurant,floratorium,seafood)	97.79
(4) (floratorium,mmerer)	97.06
(5) (restaurant,floratorium,mmerer)	94.85
(6) (floratorium,marea)	94.12
(7) (restaurant,floratorium,marea)	91.91
(8) (restaurant,floratorium,manhattan)	91.18
(9) (restaurant,floratorium,hydrangeas)	90.44
(10) (restaurant,floratorium,hazard)	86.76
(11) (restaurant,floratorium,greenpoint)	86.03
(12) (restaurant,hydrangeas,maman)	85.29
(13) (restaurant,maman)	83.09
(14) (restaurant,soho,maman)	80.88
(15) (restaurant,soho,strolled)	79.41
(16) (restaurant,hydrangeas,shed)	77.21
(17) (restaurant,soho,shed)	75.00
(18) (restaurant,hydrangeas,rosemary)	74.26
(19) (restaurant,soho,rosemary)	70.59
(20) (restaurant,soho,lola_taverna)	69.85
(21) (restaurant,soho,logs)	68.38
(22) (restaurant,soho,lavender)	66.91
(23) (restaurant,hydrangeas,soho)	63.24
(24) (restaurant,hydrangeas,seafood)	61.03
(25) (restaurant,hydrangeas,marea)	58.82
(26) (restaurant,floral,tipoffs)	57.35
(27) (restaurant,floral,tammie_teclemariam)	56.62
(28) (restaurant,floral,new_york)	55.15
(29) (restaurant,floral,millennial-coded)	54.41
(30) (restaurant,floral,fine-dining)	53.68
(31) (restaurant,floral,fake-ivy)	51.47
(32) (restaurant,floral,entryways)	49.26
(33) (franqui,wood-ridge)	47.06
(34) (restaurant,wood-ridge)	46.32
(35) (franqui,warehouse)	45.59
(36) (restaurant,warehouse)	44.85
(37) (franqui,white)	44.12
(38) (franqui,wisteria,white)	41.91
(39) (franqui,wisteria,vines)	41.18
(40) (franqui,wisteria,trees)	40.44
(41) (franqui,wisteria,tessa_levy)	39.71
(42) (franqui,wisteria,start)	38.97
(43) (franqui,wisteria,restaurant)	37.50
(44) (franqui,wisteria,new_york)	36.76
(45) (franqui,wisteria,motek)	36.03
(46) (franqui,petals,velvety)	33.09
(47) (franqui,petals,startlingly)	30.88
(48) (franqui,petals,restaurateurs)	28.68
(49) (franqui,petals,queen_anne)	26.47
(50) (franqui,petals,overgrown)	23.53
(51) (franqui,petals,orchids)	22.79
(52) (franqui,petals,manufactured)	22.06
(53) (franqui,petals,frills)	21.32
(54) (franqui,maman,soho)	18.38
(55) (franqui,maman,shed)	16.18
(56) (franqui,maman,rosemary)	13.97
(57) (franqui,maman,restaurant)	11.76
(58) (franqui,maman,logs)	7.35
(59) (franqui,maman,lavender)	6.62
(60) (franqui,maman,hydrangeas)	5.88
(61) (franqui,maman,french-country-style)	4.41
(62) (franqui,workers)	3.68
(63) (floratorium,franqui)	2.94
(64) (floratorium,workers)	2.21
(65) (floratorium,white)	1.47
(66) (floratorium,new_york_city)	0.74

Supporting narratives:

Please refer to knowledge diagram for a complete set of supporting narratives.

momentum - Back to HLA

But on a recent night, the city grime hadn't dulled the burst of fuchsia bougainvillea outside Lola Taverna, a Greek restaurant in SoHo. As guests strolled in, many stopped to pose for a photo against the arrangement. ...
High Level Abstractions:

(restaurant,soho,strolled)

momentum - Back to HLA

Franqui created a French-country-style dining shed, made of birch logs with rosemary, mint, lavender and hydrangeas woven throughout for the French cafe Maman in SoHo. ...
High Level Abstractions:

(restaurant,soho,lavender)
(restaurant,soho,logs)
(franqui,maman,soho)
(restaurant,hydrangeas,shed)
(restaurant,hydrangeas,rosemary)
(restaurant,soho,rosemary)
(franqui,maman,hydrangeas)
(restaurant,soho,shed)
Inferred entity relationships (11)
(hydrangeas,restaurant,seafood) [inferred]
(franqui,maman,restaurant) [inferred]
(franqui,maman,rosemary) [inferred]
(hydrangeas,maman,restaurant) [inferred]
(restaurant,soho,strolled) [inferred]
(hydrangeas,restaurant,shed) [inferred]
(franqui,maman,shed) [inferred]
(hydrangeas,restaurant,rosemary) [inferred]
(restaurant,rosemary,soho) [inferred]
(hydrangeas,restaurant,soho) [inferred]
(restaurant,shed,soho) [inferred]

momentum - Back to HLA

But on a recent night, the city grime hadn't dulled the burst of fuchsia bougainvillea outside Lola Taverna, a Greek restaurant in SoHo. As guests strolled in, many stopped to pose for a photo against the arrangement ...
High Level Abstractions:

(restaurant,soho,lola_taverna)
Inferred entity relationships (1)
(restaurant,soho,strolled) [inferred]

momentum - Back to HLA

But the displays also turned up last year on New York magazine's list of tipoffs that a restaurant is bad. The writer, Tammie Teclemariam, bemoaned floral entryways and fake-ivy walls as "the ultimate in millennial-coded Instagram design." ...
High Level Abstractions:

(restaurant,floral,new_york)
(restaurant,floral,tipoffs)
(restaurant,floral,fake-ivy)
(restaurant,floral,entryways)
(restaurant,floral,tammie_teclemariam)
Inferred entity relationships (2)
(floral,restaurant,tammie_teclemariam) [inferred]
(floral,restaurant,tipoffs) [inferred]

momentum - Back to HLA

Franqui's designs have a distinct look. They start with braided branches of real curly willow and wisteria - both harvested in upstate New York ...
High Level Abstractions:

(franqui,wisteria,start)

momentum - Back to HLA

Franqui created a French-country-style dining shed, made of birch logs with rosemary, mint, lavender and hydrangeas woven throughout for the French cafe Maman in SoHo ...
High Level Abstractions:

(franqui,maman,logs)
(franqui,maman,lavender)
(franqui,maman,shed)
(franqui,maman,rosemary)
(franqui,maman,french-country-style)
Inferred entity relationships (4)
(franqui,maman,shed) [inferred]
(franqui,maman,restaurant) [inferred]
(franqui,maman,rosemary) [inferred]
(franqui,maman,soho) [inferred]

momentum - Back to HLA

"He is very much at the forefront," said Als n Keogh, a New York City designer who hired Mr. Franqui's company, Floratorium, in 2020 to cover the scaffolding outside the luxe Manhattan seafood restaurant Marea in blue-and-white cascades of fake hydrangeas ...
High Level Abstractions:

(floratorium,franqui)
(floratorium,new_york_city)

challenge - Back to HLA

They start with braided branches of real curly willow and wisteria - both harvested in upstate New York. ...
High Level Abstractions:

(franqui,wisteria,new_york)

WIP - Back to HLA

(The typical monthly floral budget for a fine-dining restaurant is about $5,000, Ms. Keogh said.). . Demand is so high that Mr. Franqui recently opened a Miami office to supplement his warehouse in Wood-Ridge, N.J ...
High Level Abstractions:

(restaurant,franqui)
Inferred entity relationships (1)
(franqui,restaurant,wisteria) [inferred]

WIP - Back to HLA

Franqui's company, Floratorium, in 2020 to cover the scaffolding outside the luxe Manhattan seafood restaurant Marea in blue-and-white cascades of fake hydrangeas. ...
High Level Abstractions:

(restaurant,floratorium,marea)
(restaurant,floratorium,hydrangeas)
(floratorium,seafood)
(floratorium,marea)
(restaurant,floratorium,seafood)
Inferred entity relationships (6)
(floratorium,marea) [inferred]
(hydrangeas,restaurant,rosemary) [inferred]
(hydrangeas,restaurant,seafood) [inferred]
(hydrangeas,restaurant,soho) [inferred]
(floratorium,marea,restaurant) [inferred]
(hydrangeas,restaurant,shed) [inferred]

WIP - Back to HLA

In 2022, Floratorium took down an installation at Bar Americano in Greenpoint, Brooklyn, after the Department of Buildings sent the restaurant a notice saying the flowers were a fire hazard, said Steve K mmerer, a managing partner. ...
High Level Abstractions:

(floratorium,mmerer)
(restaurant,floratorium,hazard)
(restaurant,floratorium,mmerer)
Inferred entity relationships (2)
(floratorium,mmerer) [inferred]
(floratorium,mmerer,restaurant) [inferred]

WIP - Back to HLA

Franqui's company, Floratorium, in 2020 to cover the scaffolding outside the luxe Manhattan seafood restaurant Marea in blue-and-white cascades of fake hydrangeas ...
High Level Abstractions:

(restaurant,floratorium,manhattan)

WIP - Back to HLA

In 2022, Floratorium took down an installation at Bar Americano in Greenpoint, Brooklyn, after the Department of Buildings sent the restaurant a notice saying the flowers were a fire hazard, said Steve K mmerer, a managing partner ...
High Level Abstractions:

(restaurant,floratorium,greenpoint)

WIP - Back to HLA

Franqui created a French-country-style dining shed, made of birch logs with rosemary, mint, lavender and hydrangeas woven throughout for the French cafe Maman in SoHo.. . People flocked to the restaurant, said Elisa Marshall, the founder of the Maman chain, who then enlisted Mr ...
High Level Abstractions:

(restaurant,hydrangeas,soho)
(restaurant,hydrangeas,maman)
(restaurant,maman)
(restaurant,soho,maman)
Inferred entity relationships (6)
(maman,restaurant) [inferred]
(hydrangeas,restaurant,rosemary) [inferred]
(maman,restaurant,soho) [inferred]
(hydrangeas,restaurant,seafood) [inferred]
(restaurant,soho,strolled) [inferred]
(hydrangeas,restaurant,shed) [inferred]

WIP - Back to HLA

Franqui's company, Floratorium, in 2020 to cover the scaffolding outside the luxe Manhattan seafood restaurant Marea in blue-and-white cascades of fake hydrangeas. "If you have the installation done by Floratorium, that has a certain cachet." ...
High Level Abstractions:

(restaurant,hydrangeas,seafood)
(restaurant,hydrangeas,marea)
Inferred entity relationships (3)
(hydrangeas,restaurant,rosemary) [inferred]
(hydrangeas,restaurant,soho) [inferred]
(hydrangeas,restaurant,shed) [inferred]

WIP - Back to HLA

The writer, Tammie Teclemariam, bemoaned floral entryways and fake-ivy walls as "the ultimate in millennial-coded Instagram design.". ...
High Level Abstractions:

(restaurant,floral,millennial-coded)

WIP - Back to HLA

(The typical monthly floral budget for a fine-dining restaurant is about $5,000, Ms. Keogh said.). ...
High Level Abstractions:

(restaurant,floral,fine-dining)
Inferred entity relationships (2)
(floral,restaurant,tammie_teclemariam) [inferred]
(floral,restaurant,tipoffs) [inferred]

WIP - Back to HLA

Demand is so high that Mr. Franqui recently opened a Miami office to supplement his warehouse in Wood-Ridge, N.J. ...
High Level Abstractions:

(franqui,warehouse)
(restaurant,wood-ridge)
(restaurant,warehouse)
(franqui,wood-ridge)

WIP - Back to HLA

Franqui assembled from laurel branches, wisteria vines, yellow mimosas and white bougainvillea. ...
High Level Abstractions:

(franqui,white)
(franqui,wisteria,white)
Inferred entity relationships (2)
(franqui,white,wisteria) [inferred]
(franqui,white) [inferred]

WIP - Back to HLA

"I wouldn't imagine opening a restaurant without having our tree." said Tessa Levy, the founder of Motek, whose six Miami locations have rambling trees that Mr. Franqui assembled from laurel branches, wisteria vines, yellow mimosas and white bougainvillea. ...
High Level Abstractions:

(franqui,wisteria,vines)

WIP - Back to HLA

"I wouldn't imagine opening a restaurant without having our tree." said Tessa Levy, the founder of Motek, whose six Miami locations have rambling trees that Mr. Franqui assembled from laurel branches, wisteria vines, yellow mimosas and white bougainvillea ...
High Level Abstractions:

(franqui,wisteria,trees)
(franqui,wisteria,motek)

WIP - Back to HLA

"I wouldn't imagine opening a restaurant without having our tree." said Tessa Levy, the founder of Motek, whose six Miami locations have rambling trees that Mr ...
High Level Abstractions:

(franqui,wisteria,tessa_levy)
(franqui,wisteria,restaurant)
Inferred entity relationships (1)
(franqui,restaurant) [inferred]

WIP - Back to HLA

Franqui has won over restaurateurs who once swore by real plants with his overgrown archways of manufactured flora that look startlingly real: orchids with velvety petals, Queen Anne's lace with frail frills. ...
High Level Abstractions:

(franqui,petals,queen_anne)
(franqui,petals,orchids)
(franqui,petals,velvety)
(franqui,petals,frills)
Inferred entity relationships (4)
(franqui,petals,queen_anne) [inferred]
(franqui,petals,velvety) [inferred]
(franqui,petals,startlingly) [inferred]
(franqui,petals,restaurateurs) [inferred]

WIP - Back to HLA

Franqui has won over restaurateurs who once swore by real plants with his overgrown archways of manufactured flora that look startlingly real: orchids with velvety petals, Queen Anne's lace with frail frills ...
High Level Abstractions:

(franqui,petals,startlingly)
(franqui,petals,manufactured)
(franqui,petals,restaurateurs)
(franqui,petals,overgrown)
Inferred entity relationships (4)
(franqui,petals,queen_anne) [inferred]
(franqui,petals,velvety) [inferred]
(franqui,petals,startlingly) [inferred]
(franqui,petals,restaurateurs) [inferred]

WIP - Back to HLA

People flocked to the restaurant, said Elisa Marshall, the founder of the Maman chain, who then enlisted Mr ...
High Level Abstractions:

(franqui,maman,restaurant)
Inferred entity relationships (5)
(franqui,maman,shed) [inferred]
(maman,restaurant) [inferred]
(maman,restaurant,soho) [inferred]
(franqui,maman,rosemary) [inferred]
(franqui,maman,soho) [inferred]

WIP - Back to HLA

Mr. Franqui said rivals have tried to copy his style or poach the freelance workers who help him with construction. ...
High Level Abstractions:

(franqui,workers)

WIP - Back to HLA

Franqui said rivals have tried to copy his style or poach the freelance workers who help him with construction. One florist, Julia Testa, said she blocked Floratorium from her Instagram account because she was tired of people tagging Mr ...
High Level Abstractions:

(floratorium,workers)

WIP - Back to HLA

"Nobody is buying a $4,000 dress on a white plastic mannequin," he said. "You need to sell the lifestyle." ...
High Level Abstractions:

(floratorium,white)

Semantics Relevance

Why Are Restaurants Filling Up With Fake Flowers? Ask This Guy.